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Henry Leroy Willson (July 31, 1911 – November 2, 1978) was an American Hollywood talent agent who played a large role in developing the beefcake craze of the 1950s.
His clients included Rock Hudson, Tab Hunter, Chad Everett, Robert Wagner, Nick Adams, Guy Madison, Kerwin Mathews, Troy Donahue, Mike Connors, Rory Calhoun, John Saxon, Yale Summers, Clint Walker, Doug McClure, Dack Rambo, Ty Hardin, and John Derek.
Concerned about his son's interest in tap dance, the elder Willson enrolled Henry in the Asheville School in North Carolina, where he hoped the school's many team sports and rugged weekend activities, such as rock climbing and backpacking, would have a positive influence on the boy. He later attended Wesleyan University in Middletown, Connecticut, spending weekends in Manhattan, where he wrote weekly gossip columns for Variety.
Willson joined the Zeppo Marx Agency, where he represented newcomers Marge Champion, Jon Hall, and William T. Orr. He was introduced to Julia Turner, a Hollywood High School student, in 1937, whom he renamed "Lana Turner" and got cast in small roles, finally introducing her to Mervyn LeRoy at Warner Bros. In 1943, David O. Selznick hired Willson to head the talent division of his newly formed Vanguard Pictures. The first film he cast was the World War II drama Since You Went Away (1944) with Claudette Colbert, Jennifer Jones, and Shirley Temple. He placed Guy Madison, Craig Stevens, and John Derek (billed as Dare Harris) in small supporting roles.
Willson eventually opened his own talent agency, where he nurtured the careers of his young finds, frequently coercing them into sexual relationships in exchange for publicity and film roles. In his book, Screened Out: Playing Gay in Hollywood from Edison to Stonewall, Richard Barrios writes, "talent agent Henry Willson... had a singular knack for discovering and renaming young actors whose visual appeal transcended any lack of ability. Under his tutelage, Robert Mosely became Guy Madison, Orison Whipple Hungerford Jr. was renamed Ty Hardin, Arthur Gelien was changed to Tab Hunter, and Roy Scherer turned into Rock Hudson. So successful was the beefcake aspect of this enterprise, and so widely recognized was Willson's sexuality, that it was often, and often inaccurately, assumed that all of his clients were gay. In her book Natasha: The Biography of Natalie Wood, Suzanne Finstad confirms that "some of the would-be actors Willson represented were heterosexual, but a disproportionate number were homosexual, bisexual, or 'co-operated' with Willson 'to get gigs,' in the observation of Natalie Wood's costar Bobby Hyatt. ..." "if a young, handsome actor had Henry Willson for an agent, 'it was almost assumed he was gay, like it was written across his forehead,' recalls Ann Doran, one of Willson's few female clients."Suzanne Finstad (2001). Natasha: The Biography of Natalie Wood. p. 140.
His most prominent client was Rock Hudson, whom he transformed from a clumsy, naive, Chicago-born truck driver named Roy Scherer into one of Hollywood's most popular leading men. The two were teamed professionally until 1966. In 1955, Confidential magazine threatened to publish an exposé about Hudson's secret gay life, and Willson disclosed information about Rory Calhoun's years in prison and Tab Hunter's arrest at a gay party in 1950 in exchange for the tabloid not printing the Hudson story. At his agent's urging, Hudson married Willson's secretary Phyllis Gates in order to put the rumors to rest and maintain a macho image, but the union dissolved after three years.
In 2017, Tony Tarantino, actor and father of Quentin Tarantino, revealed in an interview that, in 1960, when he was 20 years old, Willson offered him acting opportunities and a "lavish lifestyle" in exchange for sex but he refused and punched Willson in the face, after which, Tarantino claimed, he was fired from the western television series Dick Powell's Zane Grey Theatre and had to use a different stage name to book acting jobs.
In 1978, the unemployed and destitute agent moved into the Motion Picture & Television Country House and Hospital until his death from cirrhosis of the liver. He was 67 years old.
With no money to cover the cost of a gravestone, he was interred in an unmarked grave in Valhalla Memorial Park Cemetery in North Hollywood, California. A headstone was eventually placed at his burial site with the epitaph "Star - Star Maker".
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